About Faculty

The Faculty of Multimedia and Creative technology aims to equip the students with the knowledge and skills in multimedia design and development Multimedia provides the students with the fundamental skills to be employed with the Graphic Arts, Audio Technology, Animation, Video, and printing and publishing industries. It introduces students to a wide range of professional multimedia development packages. As the need of creative multimedia professionals in increasing every year, this programme provides the base of developing the necessary skills to cater the needs in multimedia industries. In education, multimedia is used to produce computer-based training courses (popularly called CBTs) and reference books like encyclopedia and almanacs. A CBT lets the user go through a series of presentations, text about a particular topic, and associated illustrations in various information formats. Edutainment is the combination of education with entertainment, especially multimedia entertainment. Learning theory in the past decade has expanded dramatically because of the introduction of multimedia. Several lines of research have evolved, e.g. cognitive load and multimedia learning. From multimedia learning (MML) theory, David Roberts has developed a large group lecture practice using PowerPoint and based on the use of full-slide images in conjunction with a reduction of visible text (all text can be placed in the notes view’ section of PowerPoint). The method has been applied and evaluated in 9 disciplines. In each experiment, students’ engagement and active learning has been approximately 66% greater, than with the same material being delivered using bullet points, text and speech, corroborating a range of theories presented by multimedia learning scholars like Sweller and Mayer The idea of media convergence is also becoming a major factor in education, particularly higher education. Defined as separate technologies such as voice (and telephony features), data (and productivity applications) and video that now share resources and interact with each other, media convergence is rapidly changing the curriculum in universities all over the world.

Message from the Dean

Dear students, staff and friends of our university, our University puts great emphasis on innovation in teaching and learning, entrepreneurship and societal impact of research through transforming society through innovation. We are continuously innovating as researchers and creators to advance digital media and computer-mediated communications. Our research and creative scholarship advance our knowledge of the modern media and information ecosystem and contribute to the development of the next generations of computer-mediated communications to inquire, inspire and innovate. The mission of the Creative Multimedia is to train a new generation of multimedia specialists, professionals who are not only skilled in the technology of digital media but who are also versed in the art of storytelling and can integrate a multiplicity of media forms. While you are here at University of Garden City you will have the opportunity to learn new things, acquire new knowledge, develop new skills, and enhance your personal attributes in profound ways that will equip for life after University. At the same time, you will make new friends who will become your friends for life, with whom you will share memories of your University of Garden City days for many years to come.

Objectives